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	Ecommerce Features and Benefits


	General

Feature	Benefit
Completely Browser based.	You only need a browser to run your business from any computer in the world.
No programming required. If you can use a browser, you can do ecommerce.	Very easy. You can even process credit cards realtime over the Internet without any programming or scripting.
Turn-key Store	Set up your store in under an hour.
Instant account activation online.	You can get started selling online right now.
Import and Export options	Import/Export your orders, products or customers for use with your inhouse accounting systems.
Selection for weight type (lbs. kgs.)	Additional ways to order your product
RGB chart for the link colors in the admin	Unlimited customization of your store
Option to not store CC numbers in the database	Only keep the data you need
Can override default SMTP server settings	Always receive your email notification of orders
Function to set all inactive products to active	Very easy administration of products
Minimum order size option to be able to place an order	Increase your sales level
Common text areas can be modified from the admin	Administer your site from anywhere
Width and height of an image is used to draw screens quicker	Unlimited store customization
The customer can select Secure or Insecure for payment	Take orders from browser that support or do not support SSL
Easy modification of the footers on pages through the admin	Administer your site from anywhere
"Continue Shopping" button on the basket page	Increase sales by encouraging further shopping at checkout
Ability to add additional pages to the store such as privacy etc�	Unlimited store customization

Orders and Customers

Feature	Benefit
SSL integration for ordering and reporting	Your customers can securely submit orders over the Internet.
Cybercash, Authorizenet, Internet Secure, or one of 11 other processor support	Realtime credit card processing over the Internet without programming.
Electronic Software Distribution support	If you are a software vendor, you can distribute your product automatically after collecting payment online.
Ship to and bill to addresses	Accurate routing of orders and products
Ordering on account with login	Allow your special customers to order on account instead of payment in advance.
Customer can get history of their orders	Provide better customer service
Customer can do a lookup of order status	Customer knows exactly where and when the order will be shipped.
Handles subscription and recurring billing for magazines or monthly billing	More revenue opportunities for you.
Emails customer when order status changes	An informed customer is a happy customer
Allows customer to create a custom catalog of their favorite items	Make it easier for your customers to order more and often
Floating basket option instead of refreshing the screen, allows faster shopping	Happy customers
Email and customer management center	Notify your customers of promotions and specials
Email notification of orders	Always be alerted the minute you get an order.

Shipping

Feature	Benefit
UPS and Fedex shipping calculation lookups	Very accurate shipping charges
Shipping range table for the number of products to calculate shipping amount	Increase your margin with shipping charges
Percentage rate of order for calculating shipping amount	Additional ways to calculate shipping


	Styles

Feature	Benefit
Ability to change the display order of the product styles	Present a fresh look without much effort
The product copy function can copy style information as well	Product admin has never been easier
The style editor allows easier editing to fix mistakes	Easy administration is a good thing
"Write in" option to allow customization of a product such as monogrammed items	Order processing has never been easier


	Promotions

Feature	Benefit
Allows special promotions to be created and managed	Special promotions increase sales
Banner management system	Relational/Upsell selling to promote your other products
Discount levels can be created and managed	Give large and special customers discounts
Volume-pricing calculations on orders	Large orders are always more profitable


	Products and Categories

Feature	Benefit
A product can exist in multiple categories	Present your product many different ways
Inventory control features	Track your inventory online from anywhere in the world
Thumbnail handling of product images	Easier product administration
Browser based file upload of images and products	Easy maintenance and setup.
Add custom fields to the products table to extend the functionality	Add feature/benefits to your product presentation
Allows customization of the search parameters	Your customers can find anything they want quickly and easily
Suppliers can now be managed	Track your suppliers online from anywhere in the world


	Marketing

Feature	Benefit
Search engine submission features	Get more traffic to your site.
Meta tag creation assistance	Tell the search engines how to find you
Easy subscribe options to electronic web marketing/sales newsletters	Stay abreast of online news
Affiliate program creation and management, great for increasing sales	Create an affiliate program just like the big players with little effort


	Commerce

Feature	Benefit
Multiple currency support and exchange rate handling	Take orders from any country in the world
Handles North American and non-North American tax systems	Sell to anyone, anywhere in the world.
Selected the credit cards supported to display on the site	Increase your credibility by displaying major credit card images
Credit card verification before transaction processing	Always get paid for your product
Ability to turn off the commerce option and just use as a catalog	Unlimited store customization


	Reporting

Feature	Benefit
Account management (Check Status, View Old Orders)	Lower administration means increased profitability
Affiliate program reports	Determine the profitability of your affiliate program
Sales Reports	Control over your sales